Altium i10 helps the Hawkins Brothers to fly higher in Rio

first_imgAltium i10, the specialist altitude simulator used by world class athletes through to endurance sport enthusiasts, is delighted to welcome Rio 2016 Olympic marathon qualifier Derek Hawkins to its roster of brand ambassadors.Derek joins his younger brother Callum, who has been an Altium i10 ambassador since December 2015. Callum qualified for Rio as the fastest British runner at this year’s Virgin Money London Marathon, placing eighth overall.Amazingly, the 2016 London Marathon was Callum Hawkins’ second ever marathon. Callum, aged 23, has also achieved an Olympic qualifying time, sub 2 hours 14 mins, in both attempts at the marathon – in London, and on his marathon debut in Frankfurt.Older brother Derek, 27, was the third fastest Brit in London this year, placing 14th in a highly competitive elite field. He was also the first Brit at the 2014 Commonwealth Games Marathon in Glasgow.“I’m really excited to be working with the guys at Altium i10,” said Derek Hawkins. “Having tried out the device last week, it was an interesting experience. I seemed to take to it quite quickly – getting in the right zone of altitude, and I’m looking forward to the next four weeks of ‘training’ with it.“I also can’t have Callum playing with all the cool toys!” he added.Callum Hawkins said, “It’s fantastic that Derek and I are heading to Rio to represent Team GB in the marathon. I’ve personally found Altium i10 a real help in recent months, particularly as I couldn’t physically get to run at high altitude as part of my training.”Alan Montgomery, founder and director at Altium i10 said “We couldn’t be happier welcoming both the Hawkins boys onto Team Altium. We wish them all the very best in their preparation for the big event this summer.”He elaborated on Altium i10’s benefits, noting that “It’s well recognized that athletes experience a reduced amount of oxygen at high altitude, triggering the body to improve oxygen efficiency.“With Altium i10, we simulate being at altitude. This boosts oxygen efficiency and overall endurance. In other words, it gives a boost to the ‘engine’ of the athlete. From the elites, such as the Hawkins brothers and our dedicated team of other pro ambassadors, through to age group amateurs in all areas of endurance sport – we continue to see more and more individuals getting to beat their best.”Unlike altitude tents or other simulators that can be priced in the thousands, Altium i10 has an RRP of £499. This includes the device and cartridges for the main 28-day altitude simulation phase. Cartridges typically last two to three sessions and can be bought separately at £10 per unit. A free iPhone app works with the device to analyze and track progress.Improving oxygen uptake is key to boost cardiovascular fitness. The Altium i10 device measures and reduces the oxygen concentration that the athlete breathes in. Over an initial period of 28 days, with an athlete using the device for one hour a day, every other day, the body adapts to improve oxygen flow to the muscles.Based in Glasgow and officially launched in September 2015, at the Cycle Show in Birmingham, UK, Altium i10 has been making waves across the endurance sport community in recent months. The Altium i10 is currently being used by keen amateur athletes competing at age-group level, along with elite cyclists, runners and triathletes aiming for the Olympic Games and the pinnacle of their chosen international sport.Brand ambassadors include: Rio qualifiers Callum & Derek Hawkins (marathon) and Hannah Miley (swimming); elite athletes Matty Hynes (running), Charline Joiner (cycling) & Grant Sheldon (triathlon); and amateur age group triathlon team the Hartree JETS.Altium i10 is billed as ‘the performance edge you have been searching for’… ‘It offers a way of physically stressing the body to simulate altitude without overloading the body; and it is a convenient and alternative method to deliver the endurance benefits of being at altitude.’ Relatedlast_img read more