O2O failure case analysis of the reasons for the failure of the library network O2O


street network is the first two years to launch the O2O project in Guangzhou, since its establishment in July 2011 to fall in August 2013, the company spent two years to burn out the alleged tens of millions of financing. In the word O2O uproar eardrum today, the causes of the failure of the street library from the O2O model to do the analysis, many entrepreneurs or practitioners detours may have some help.


has been unable to open the street library network, but also can be found in the Baidu Encyclopedia of this project was initiated in Guangzhou traces – Street Library Network is a new O2O business community integrated platform. Mainly to order online payment of members, the next line store experience consumption, and relying on the two-dimensional code recognition technology applied to all the ground alliance businesses, lock consumer terminals, open up consumer channels. Maximize the realization of information and physical, online and offline, between the store and the physical store seamless, creating a new, win-win business model." The words inside the word seems to be a common platform for any O2O – online payment, store experience, seamless connection"…… Or people talking. After further investigation, the street is the location of the library all the businesses around the user, the user can be discounted in the consumer businesses, and these businesses also enjoy the user traffic street library brings, there seems to be no problem, how will


online questions are pointing to the street bank financing scam, and seems to have very strong evidence to prove this point, the founder to their own investment, in order to cover up the real money account to sell the original individual amount; early stock; investment degree (the hype in the Internet today is not what the News) — but I still honest character, "has always been bad vibs about Chinese", I believe that from the beginning of several founders believe street library network can be successful, otherwise it will not vote for their own money to do this thing. Before exposure to the witness, who can not go to determine whether there must be the intention not to be divulged. So, as the O2O observer and witness, I prefer to analyze the advantages from the street library mode and the existing problems.

well, in order to show that my analysis is objective and not just the Zhu Geliang type, talk about the advantages of the library. In fact, the street to focus on the lock around the idea of all businesses are no problem. Indeed, as the street library claimed, a lot of people’s lives do occur in the vicinity of the residence, a lot of life can not be replaced by the service provider platform. If you can really integrate these businesses and provide to nearby users, its value space and imagination are huge. From this point of view, the starting point of the street is good.

but we all know that a good idea is not worth the money, operational capacity and efficiency is the key to success. Let’s look at the mistakes made by the library. These errors, is still being repeated by many O2O entrepreneurs.

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