Taobao passenger operations director Chen Jian and how to share Taobao to make money

is my first introduction, Taobao alliance product department, Chen Jian, responsible for the optimization of webmaster tools and platform for profit, first experience, and share the current market situation of online shopping:


1 hours ago (this is Taobao during the eleven transactions) currently has exceeded 800 million every day, near the new year period, I believe will create a miracle, the network shopping has become the people’s life, in the traditional sense, we can not imagine the impact site of life, and now you can clearly see online shopping has, beyond the traditional shopping paradise in Hongkong.

this is the development trend of online shopping market in the next 4 years:


1 hours ago (iResearch latest report, in the next 4 years, online shopping will reach about 4.83% of the total retail sales of goods, at about 1 trillion)

according to the United States and other mature market experience, will have 30% of these transactions extended from partners, combined with Taobao products, Taobao is the passenger business, owners have their own traffic, there are trends in their promotion of resources and the current e-commerce combined, will flow to produce more value, well, here are some macro aspects, I believe we already know that here should have many webmaster to do Taobao customer, then we started fishing dry, to introduce some practical skills, I believe this is of concern to everyone.

1, high-quality shop recommended:

this is a common kind of promotion, mainly from the perspective of the consumer’s shopping experience, I believe we all have such feelings, Taobao currently has more than 400 million products, want to choose their satisfaction with the goods is difficult.



half an hour ago (this is what we are going to launch a product, Taobao hot shop recommended)

it is very difficult for consumers to find the product, there is opportunity, if can help provide consumers with the quality Taobao store, to allow consumers to quickly find their goods, of course, will have to buy early, many webmaster also try to do in this area, in a station I know, spend a lot of time by Taobao or friends looking for high quality shop every day, the optimization of each shop constantly income, excluding poor conversion shop, currently a click on it can be basically reached 0.3 yuan, has been in the single price gradually beyond the traditional advertising click, and for most of the webmaster, which perhaps is not familiar with the quality Taobao shop early therefore, we will organize more than you can see through the template, Taobao transaction data summary, daily quality of the seller, pick out, For everyone to promote!

2, online shopping experience sharing:

you can find in a lot of local forums, or shopping forum, there are a lot of girls like shopping experience

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