Abstract: September 21st news, the wedding ceremony in April of this year to complete the $10 million B round of financing from the latitude and longitude venture capital investment. After the wedding Ji was obtained in July 2013 pine millions of dollars in angel investment fund, in August 2014, and won the wedding Ji Xiang Feng investment (Vertex) millions of dollars in financing.
September 21st news, the wedding ceremony in April of this year to complete the $10 million B round of financing from the latitude and longitude venture capital investment. After the wedding Ji was obtained in July 2013 pine millions of dollars in angel investment fund, in August 2014, and won the wedding Ji Xiang Feng investment (Vertex) millions of dollars in financing.
according to 100 million European network, the wedding ceremony is the beginning of the end of 2012 preparations, formally launched on March 2013. Wedding Ji founder and CEO Yu Zhe, who served as the project manager in the US funded enterprises in Asia Pacific region. Wedding Ji initial entry point is the electronic invitation for guests to become a photographer and narrator, the formation can be shared and memorable story". At present, the development of the wedding Ji from O2O tools transition to O2O platform, gradually involved in wedding, wedding photography, wedding planning, wedding wedding car rental and many other links, and one by one to open up all the tools from the initial product development into a one-stop wedding platform.
for the platform, it is important to integrate resources. Wedding Ji founder Yu Zhe said that the business ecosystem is according to the needs of users to build, in response to the need for one-stop wedding solutions for users, wedding wedding Ji cable under the merchant; for their participation to the process of the wedding preparations to the user, but also the personal wedding wedding discipline service.
wedding services, transaction closed loop problem is difficult to solve. Million European network learned that the wedding Ji online payment and offline payment of the coexistence of the two: the first is a simple display platform, the user can see the list of services, businesses can provide the case work, but can not complete the online purchase, need to line transactions; the second is the trading system, the merchant service price on the wedding Ji, the user can directly online payment, the wedding Ji acts as a transaction security platform.
on the B round of financing, Yu Zhe also expressed some pressure. According to one hundred million European network to understand the current wedding O2O venture capital companies into the B round is not much. Yu Zhe said that the wedding is currently in the industry’s first echelon, there is a great responsibility to establish industry standards, it is not easy.
capital winter does not seem to affect some enterprises, previously million European Network in an interview with some entrepreneurial companies, many entrepreneurs said that the capital market is the market that is normal, pre hot, there will naturally cool when the arrival of winter capital will remove the O2O foam. The real strength of the company survive. From the current trend of investment, the capital began to favor those trading platform for serious decisions, such as those commodity trading platform >