talk about medical soft Wen, I have a lot of words to say. Medical soft Wen is a traditional and beyond the traditional masterpiece. It uses the creation and manifestation of the traditional, but just perfect spread of enterprise products and services, or refer to third party opinions or by authoritative institutions, experts and scholars, "anxious users, users want to think" the appeals of the move, successfully evoke their strong desire to read, bring rich profit. Many small and medium enterprises with the help of medical soft get rid of the bottleneck of marketing, to achieve a new leap. It can be said that the effect of medical soft marketing performance in the promotion of all aspects:
print advertising loss can not be replenished
medical industry is a special and sensitive industry, it is full of deadly temptation, let many investors earned alms bowl full of pots, but other industries such as free exposure in the sun, as a sacred status among the masses of the industry, it must keep the holy halo. In order to make the patients feel at ease. However, too much of the print ads for a package this is holy industry becomes more and more filled with stench, more and more advertising intervention but let readers dislike for it, even questioned on its professionalism, propaganda and hospital The loss outweighs the gain. And the choice of medical soft, will undoubtedly make marketing such as spring bath, softly, to let the readers in the soundless and stirless fall into the trap.
put on a coat of news recognition higher
we can not deny the medical soft essence is still advertising the fact that his presence is the dissemination of information about the products and services to attract readers to take the bait, to achieve purchasing power! But in recent years with the "user experience" has been frequently mentioned, how to make a good soft, not let people easily perceive it is advertising. Is an important condition to ensure the soft communication effect. Some people think of the medical soft paper as much as possible to write news, the use of professional news, timeliness, credibility to cover up the meaning of the cover of the medical soft advertising. And to achieve this purpose needs to be done, the contents of the article to have news value, secondly, the need to let the reader know what should not be over three articles, plant, long length can be made into a special form, it is easier to concentrate attention.
has the advantages of simple operation, familiar with
has chosen to develop the market to the medical soft, not only because of its low cost, its operability is also an important indicator. Whether television broadcasts, newspapers and magazines, outdoor promotion and other activities, all need to pay a large amount of manpower, financial resources, weak, for large enterprises may not be what, but for those small and medium-sized hospitals, is undoubtedly a heavy burden. Comparison of medical soft Wen, just a few editors can be, but also the material from the article, from the product, service, social hot spots to the hospital, such as human nature, as long as there is patience, slowly accumulated, and ultimately can write a good soft wen.
released independent media background, worry and effort
a lot of hospital companies sit